1. The Power of Loss Aversion

Explanation

A seminal paper by psychologists Daniel Kahneman and Amos Tversky introduced the concept of loss aversion. This principle suggests that the pain of losing something is twice as impactful as the joy of gaining something of equal value. That's why our penalty system is engineered to give you a motivational push.

Study Reference

Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263–291.

2. Immediate vs. Delayed Gratification

Explanation

In a series of famous experiments known as the "Marshmallow Tests," children were offered a choice between a small immediate reward and a larger delayed reward. The ability to delay gratification was correlated with better life outcomes. However, for short-term tasks and goals, immediate rewards are shown to be highly effective, thus forming the basis of our instant reward system.

Study Reference

Mischel, W., Shoda, Y., & Peake, P. K. (1988). The nature of adolescent competencies predicted by preschool delay of gratification. Journal of Personality and Social Psychology, 54(4), 687–696.

3. Social Accountability and the Hawthorne Effect

Explanation

The Hawthorne Effect posits that individuals perform better when they know they're being observed. Our supporter system leverages this psychological phenomenon by making your commitments public to someone you respect, thereby increasing the likelihood of you achieving your goals.

Study Reference

Adair, J. G. (1984). The Hawthorne effect: A reconsideration of the methodological artifact. Journal of Applied Psychology, 69(2), 334-345.